Monday, January 10, 2011

Tweeting in Rhyme

Brooklyn Center for the Performing Arts is presenting Seussical this month, so what are they doing to promote the show?  Rhyming of course!  Here's a few:

@BrklynCtr If you rhyme when you tweet, if you're tweeting in rhyme, Then you're certain to have a most Seussical time!

@BrklynCtr To rhymingly waste the rest of your day, head to this site without delay!  Seussical on Jan 30 at Brooklyn Center.

@BrklynCtr On Jan 30, have a Dr. Seuss day. Green Eggs & Ham for b'fast (  and then Seussical the play!

You can get more rhyming goodness @BrklynCtr on twitter :)

Is it cheesy? Absolutely.  Does it work? Totally.

One thing that I regret about a number of theater companies twitter accounts is that they don't take advantage of the voice of the organization, nor the feel of each show they present or produce.  There are ample opportunities for theaters to juice up their twitter presence with show appropriate material.  Another great example of this, Bridgeport Theatre Company's cast of RENT took turns tweeting in character:


@BportTheatreCo Anyone know a good place from which to buy a digital delay line? Maureen's is pretty unreliable.

@BportTheatreCo can't wait for the next Life Support meeting, then I Gotta sell some more T-shirts on the LES so i can pay my RENT

Granted, this doesn't work for EVERY show, and it's not appropriate for EVERY company, but it's important to get creative with your social media, and these guys sure are keeping me entertained!


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